More than 70 percent of the people who viewed King's 15-second video did so on a mobile device, another indication Facebook's mobile advertising business continues to gain clout. The move is a key win for Facebook, whose advertising business still ranks second to Google in global advertising revenue, according to eMarketer. That makes it one of the most successful video advertising campaigns Facebook has seen yet, reaching about an eighth of the 864 million people who log on to the service daily.
People have been inviting one another to join the game, making it hard for users on Facebook to escape visions of candy dancing in their News Feed.Ī video posted by King and sent to Facebook's users through its advertising system, was viewed by 100 million people across seven countries in its first day, Facebook and King said. 's "Candy Crush Soda Saga," the latest entrant in the company's popular puzzle game series, was officially released earlier this month. Go ahead, try to ignore the latest Candy Crush video game. A video ad about Candy Crush Soda Saga is turning into one of the most successful efforts on Facebook yet.
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